The brandgroup is a medium-sized, internationally expanding family business. We specialize in the development and manufacture of technical springs and bent wire parts. Our springs make an important contribution to the automotive supply industry, the door industry, the white goods industry, as well as the railroad and aviation industries. For decades, our customers have valued our innovative strength, our know-how and our reliability, which we have recently also demonstrated in the fields of medical technology and actuators.
We are awarding a bachelor's thesis in marketing on the topic of "Creating a social media strategy for brandgroup".
Take responsibility:
- Analysis of current social media channels and their use
- Examination of previous marketing activities and strategies
- Carrying out target group analyses
- Determining the preferred information channels
- Analysis of the effectiveness of the various social media channels
- Derivation of a strategic marketing mix based on the insights gained
- Creation of a social media strategy
Skills that convince:
- Enrolled student (m/f/d) in the field of marketing, business administration or comparable field of study
- Interest in marketing strategies
- Good analytical skills and a structured way of working
- Excellent communication and presentation skills
- Initiative and independent work
- High level of creativity
- Sense of responsibility, diligence
We offer:
- a responsible and varied job in a successful company
- Flat hierarchies with short decision-making paths
- Christmas and holiday bonuses
- Berufliche Weiterbildungs- und Entwicklungsmöglichkeiten
Working hours: part-time (20 hours)
Referenznummer: BRA-ZS-MA-ANR-20240926-27
The brandgroup team looks forward to meeting you!
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